Why South Africa is the competitive advantage your business needs now.
The pandemic exposed the weaknesses in our global economic system and eliminated resistance to virtual work, transforming how we view time and place. Now is the ideal moment for businesses to engage with South Africa. Positioned at Africa’s southernmost point, South Africa culturally bridges Europe and Africa, offering a unique dual advantage. It’s no wonder many companies, including Amazon’s Africa headquarters in Cape Town, have established operations here.
The SA Advantage
Strong foundation in contact centers and niche areas
- Deep domain knowledge in financial services
- Global delivery expansion from contact centers to non-traditional areas such as legal and healthcare, game development, mass communication & broadcasting, and learning management
Skilled and young English-speaking workforce
- Fluent English-speaking talent with neutral accent and high empathy levels
- Cultural affinity with the UK, Australia, and increasingly, the US
- Availability of large, young, and trainable talent pool, with strong understanding of technology
- Availability of talent across multiple cities; additional talent pool via impact sourcing
Sizable regional and domestic market opportunity
- Gateway to the African continent
- Large domestic market with increasing demand across telecom, BFSI, and retail industries
- Growing demand for digital solutions such as mobile payment systems, big data, and analytics
Significant cost savings
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- 60-70% lower costs than the UK and Australia, 25- 35% lower than leading CEE locations
- Incentives further reduce costs to bring them in the range of costs in the Philippines and India
Sophisticated infrastructure and enabling environment
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- Availability of robust infrastructure and high quality of life
- Government support at national, regional, and sectoral levels to boost infrastructure and skill development
- Global contact center standards – ISO 18295 is based on South African standards. Multiple companies are POPI and GDPR compliant and have achieved ISO certifications
Strengthening ICT and digital capabilities
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- One of the best ICT infrastructures in Africa
- Shift toward tech-enabled value addition to enhance customer experience: Evolving capabilities in omnichannel, customer analytics and next-generation solutions such as cloud, cybersecurity, AI, ML, and big data & analytics
We could spend all day taking about why south Africa will never be the biggest BPO destination, but to those in the know, it’s already the best. We would like to invite you to visit or at least “jump on a zoom call”, so we can show you how South Africa can benefit your business and help you achieve your service goals.
